Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a 'decision-making problem' (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the bestcombination (composition) ofTM-mix. Algorithm for solving a'General Choice Problem' is presented. Expert Choice Softwareand other decision-support tools have substantial theoreticalsupport in the denoted concepts, procedures and algorithms.
I.BOSNJAK: Technological (Hi-Tech) marketing. Zagreb:
Fakultet prometnih znanosti, (in print).
D.E.BELL, H.RAIFFA and A.TVERSKY: Decision
Making. Cambridge, Cambridge University Press, 1989.
I.M.MAKARAV: The Theory of Cboice and Decision
Making. Moscow: Mir Publishers, 1987.
R.F.DYER and E.H.FORMAN: An Analytic Approach to
Marketing Decisions. Englewood Cliffs, N.J.: PrenticeHall,
Inc., 1991.
(5] I.W. SANDBERG: On Competition, Regulation and Market
Structures. IEEE Transactions on Systems, Man and
Cybernetics, 9, 824-828.
Guest Editor: Eleonora Papadimitriou, PhD
Editors: Dario Babić, PhD; Marko Matulin, PhD; Marko Ševrović, PhD.
The mission of our journal is to provide high quality communication of research results, which is crucial for the effectiveness of scientific research, the promotion of scientific information, new ideas, and original research in the field of traffic and transportation engineering.
1848-4069
0353-5320
Proud publisher
Accelerating Discoveries in Traffic Science |
2024 © Promet - Traffic&Transportation journal
