Understanding Users’ Experiences of Riding a Two-Wheeler Vehicle and their Intentions of Purchasing Electric Two-Wheelers

Abstract

More than 13.7 million people in Taiwan are scooter users, which signifies the highest density of scooter users in the world. The aim of the present study is to use the user experience (UX) evaluation methods to investigate the factors that influence the users’ satisfaction, recommendation intention, and willingness to accommodate Electric two-wheelers (E2Ws). An online survey design has been used to recruit two-wheeler owners who live in Taiwan. The results of the hierarchical multiple regression analysis, based on a sample of 315 Taiwanese, indicate that the variables of satisfaction, positive emotions, and riding experience predicted whether users intended to recommend a two-wheeler. The results also reveal that external motivation is the core factor that influences a rider’s willingness to purchase an E2W. It highlights the importance of providing opportunities for people to experience the advantages of E2Ws and services. Having good hedonic and pragmatic experiences accumulated during two-wheeler usage may further positively influence the users’ satisfaction and intrinsic motivation. It is recommended that the government and the related industries consider the above issues when formulating related policies or developing E2W or battery technologies.