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Promet - Traffic&Transportation journal

Accelerating Discoveries in Traffic Science

Accelerating Discoveries in Traffic Science

Transport Organization and its Corporate Identity

Authors:Alžbeta Bielikova

Abstract

The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.

Keywords:

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