Effects of System Characteristics on Adopting Web-Based Advanced Traveller Information System: Evidence from Taiwan

Ting-Wei Lin
Department of Tourism, Ming Chuan University

Chia-Yen Lin
Department of Public Administration and Management, National University of Tainan

Wen-Ho Hsu
Logistics & Warehouse Management Department, Taiwan Semiconductor Manufacturing Company Limited

Abstract

This study proposes a behavioural intention model that integrates information quality, response time, and system accessibility into the original technology acceptance model (TAM) to investigate whether system characteristics affect the adoption of Web-based advanced traveller information systems (ATIS). This study empirically tests the proposed model using data collected from an online survey of Web-based advanced traveller information system users. Con­firmatory factor analysis (CFA) was performed to examine the reliability and validity of the measurement model, and structural equation modelling (SEM) was used to evaluate the structural model. The results indicate that three system characteristics had indirect effects on the intention to use through perceived usefulness, perceived ease of use, and attitude toward using. Information quality was the most im­portant system characteristic factor, followed by response time and system accessibility. This study presents implica­tions for practitioners and researchers, and suggests direc­tions for future research.