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Accelerating Discoveries in Traffic Science

Accelerating Discoveries in Traffic Science

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PUBLISHED
22.10.2018
DOI
https://doi.org/10.7307/ptt.v30i5.2683
ISSUE
2018 (Vol 30), Issue 5
LICENSE
Copyright (c) 2024 Bojan Stanivuković, Valentina Radojičić, Dejan Marković, Mladenka Blagojević
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This work is licensed under a
Creative Commons Attribution-NonCommercial-
NoDerivatives 4.0 International License.

Demand Forecast of NFC Mobile Users – A Case Study of Serbian Market

Authors:

Bojan Stanivuković

Valentina Radojičić

Dejan Marković

Mladenka Blagojević

Keywords:fuzzy logic, Near Field Communication, mobile users, forecast

Abstract

Near Field Communication (NFC) is a very short-range type of radio communication that is compatible with other contactless communication technologies. It provides enormous possibilities, particularly given that it does not require any particular communication infrastructure. NFC technology has found possible application in contactless cards and mobile phone devices as a communication infrastructure which provides a platform for the development of NFC-based business services. This paper proposes a novel approach to forecasting the number of new users of NFC mobile phones based on fuzzy logic and the Norton-Bass diffusion model. The proposed approach is demonstrated through the case study.

References

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    Ooi, K. and Wei-Han Tan, G. Mobile technology acceptance model: An investigation u

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How to Cite
Stanivuković, B. (et al.) 2018. Demand Forecast of NFC Mobile Users – A Case Study of Serbian Market. Traffic&Transportation Journal. 30, 5 (Oct. 2018), 513-524. DOI: https://doi.org/10.7307/ptt.v30i5.2683.

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