Analysis of Indicators of Corporate Responsibility in Road Freight Transport: Results of Transport Companies and FMCG Retailers in Serbia

Dragan Đuranović
University of Novi Sad, Faculty of Economics in Subotica

Radenko Miloš Marić
University of Novi Sad, Faculty of Economics in Subotica

Daniela Nuševa
University of Novi Sad, Faculty of Economics in Subotica

Goran Vukmirović
University of Novi Sad, Faculty of Economics in Subotica

Abstract

The aim of this paper is the analysis of indicators of corporate responsibility in road freight transport, with special emphasis on freight transport and delivery to Fast Moving Consumers Goods (FMCG) retailers and final consumer. The main task is to rank the importance of corporate responsibility indicators in freight transport from the perspective of the management of transport companies, as well as management of retail stores. In this context, empirical research was conducted on a sample of 124 managers of transport enterprises and 181 managers of FMCG retailers in Serbia. The results showed that the impact of indicators does not depend on the region, transport company and retail store. The indicators show a statistically significant dependence on FMCG type that is being transported. The conducted analysis and achieved results are important in practice as they show to the management of transport companies which indicators should be developed, so that customers (retailers), and thus the users of final products are satisfied. Disadvantages of the existing research and suggestions for future studies are provided in the paper.